14. Give member points when they participate in any activity. Whenever members attend meetings, return a form, participate in a program, sign up for a committee, etc., award activity points that can be exchanged for various incentives.
Like the frequent-flyer programs sponsored by the airlines, such an incentive program can encourage members to participate in more activities. Points could be awarded for attending an association-sponsored event, responding to a member survey, participating in a PRIDE program, writing an article for a publication, etc.
Incentives earned through this type of program might include discounted or free publications, classroom materials, conference registration, or special listings in an association publication.
Although this program may require additional time and effort to develop, once underway, it could attract enough interest to create a friendly competition among members. Ideally, it will remind members who have not been active that there is still a reward for minimal levels of participation.
Field Representative ~ Membership & Organizational Development
New Jersey Education Association