Ideas to reach ALL members!

Moderators: JimBoice, MaryF., dianeb, Jennifer M.

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:35 pm

11. Institute a “thank-you column.” This is the paper version of a heroes section on a website and a great way to recognize members for involvement and leadership. Not all members have access to the Internet, but all receive your publications. People love to see their names in print, even within a list of other names. The “thank-you” column could become a popular addition to your newsletter, with members looking at it immediately to see if their names, or those of people they know, are listed.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:36 pm

12. Keep experienced members active through targeted involvement. Just as you need to understand the shifting priorities of the new generation of members, you need to remember that another generation has led the association up to this point. These older members still feel loyalty toward the association, but in some cases, also feel pushed aside as the newer generation takes over leadership roles. The association needs to keep both groups interested and involved.

To keep experienced members actively involved, target involvement activities toward this group. These people are just as busy as other members, so keep the activities meaningful. Some of these people have already been through the chairs of leadership and are unlikely to be interested in starting over again by making large commitments of time.

Here are a few suggestions for keeping these people active in and supportive of your association:

Ask them to serve as buddies/mentors for newer members or newer leaders. This mentoring can be as simple as an initial phone call after the assignment is made and occasional follow-up contacts or actually sitting down with new members/leaders and guiding them through their first year.

Ask experienced members to write articles for your publications. Even with the advent of email and social media resources, publications will remain important. Experienced members have a lot to share. Writing an article allows the member to participate with a limited time commitment; the work can be done whenever it is convenient for the member; and the job is over when the article is published. They will receive recognition for the efforts and feel a connection to the association without being burdened by time-consuming committee work.

Ask experienced members and leaders to serve as liaisons to other organizations. Tap past leaders to maintain contact with community and business organizations, the media, coalitions, and so on. The members can report back on the organizations’ current activities and opportunities for improving relationships with these other entities. This involvement usually doesn’t entail a great deal of time but is still an important role, which gives the experienced member a continuing sense of accomplishment.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:36 pm

13. Send a member profile form to new members to gain information. To obtain detailed information, send a simple follow-up new member profile form soon after a member joins. This is another contact your organization can make during that crucial first year of membership. Explain that the information will be helpful in letting them know about professional development opportunities and networking opportunities. If a new member does not send the form back, this could be a sign that he or she is already losing interest. The association can then add that member to the list of those who might need some extra attention.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:37 pm

14. Give member points when they participate in any activity. Whenever members attend meetings, return a form, participate in a program, sign up for a committee, etc., award activity points that can be exchanged for various incentives.

Like the frequent-flyer programs sponsored by the airlines, such an incentive program can encourage members to participate in more activities. Points could be awarded for attending an association-sponsored event, responding to a member survey, participating in a PRIDE program, writing an article for a publication, etc.

Incentives earned through this type of program might include discounted or free publications, classroom materials, conference registration, or special listings in an association publication.

Although this program may require additional time and effort to develop, once underway, it could attract enough interest to create a friendly competition among members. Ideally, it will remind members who have not been active that there is still a reward for minimal levels of participation.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:37 pm

15. Establish standards for responding to members. When evaluating membership, members often consider responsiveness – the manner in which inquiries are answered and how quickly the answers arrive. Saying that member retention and involvement are directly related to providing good service may seem like an old-fashioned notion, but it remains true even with the new generation.

To be responsive and provide good service, your association should establish standards. Once established, the standards for response and service should be communicated to all of the people who are responsible for meeting them. Also, consider communicating your standards of service to members so they will know what to expect.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:37 pm

16. Send mini-surveys that can be done quickly. Members appreciate the shorter time needed to respond to mini-surveys and are glad you asked for their opinions. A mini-survey is another way to get members – perhaps targeted categories – involved in the association in a way that is meaningful but not necessarily time-consuming.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:38 pm

17. Hold a flea market. Ask experienced members to donate a new or gently used classroom item, such as bulletin board decorations, stickers, stamps, or resource guides. Invite new members to a “flea market” where they can choose a free item and meet veteran members.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:38 pm

18. Organize new member support groups facilitated by a respected association member, preferably not a leader. Any support group that is organized must be interactive. Care should be taken that the issues discussed are important and interesting to those participating. Locals could organize the groups based on job category, grade level, geographical area, subject area, etc. When members come to this group, they could exchange e-mail addresses and identify issues they would like to discuss.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:39 pm

19. Facilitate an online swap meet to exchange teaching materials, bulletin board materials, assessment instruments, job safety tips, etc.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:39 pm

20. Sponsor a “rookie of the year award” that would recognize a teacher new to your district. The rookie of the year could receive a plaque and sports jersey with the association’s name and logo in it. In fact, other awards could be named within a sports theme, including MVESP, MVT, etc. Ideally, we want members to see what others have done and try these new techniques themselves. By selecting a rookie of the year and a member of the month, good practices are promoted and strong ties to the association are formed.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

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