Ideas to reach ALL members!

Moderators: JimBoice, MaryF., dianeb, Jennifer M.

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 9:06 am

100. Do something special to recognize your members who work year-round!

We got this idea from the Cherry Hill Education Association, where the president of this large local (1000+ members) hosts three catered lunches during the month of August for his members that work year round. This helps ensure that the members still feel a part of the team and know that their needs and concerns are being met. These lunches give the president the opportunity to meet with his members and hear how they are doing in a relaxed and fun atmosphere. Great idea! :mrgreen:
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 9:12 am

101. Are your negotiations over? Consider keeping your crisis/action team intact!

This idea goes with #8. Establish an Involvement Committee. We got this idea from the new president of the Washington Township Education Association (WTEA) of Gloucester County, whose local just finished successfully bargaining a successor agreement. Instead of disbanding the local's crisis/action team, the association leadership decided to keep the team intact in order to work on member engagement and involvement issues.

Such a committee could meet regularly to plan activities for members to engage in and resources for their use. Check out #8 for more ideas!

Way to go, WTEA!
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 9:33 am

102. Plan a flash mob performance with your members to bring attention to your students, schools, local association, or issues!

We got this idea from our NEA Member Benefits coordinator.

Flash mob performances have become an exciting trend in the past few years. How about organizing one with your members to bring attention to your students, schools, association, or issues?

The website http://www.flashmobamerica.com offers people interested in hosting flash mob performances resources--including registration resources. flashmobamerica can help your local learn the steps to hosting a successful performance, including the recommended procedure (meet at a "training" venue two hours before the mob, learn the dance moves, travel to the venue, decide upon a signal to get into position, present the performance, and walk away like nothing happened). Don't forget to videotape your performance for your social media resources! flashmobamerica can even help you work with venues (i.e. shopping malls) to get your music playing at the appropriate moment!

Another fun aspect of this idea is deciding upon the issue that your performance will call attention to. Consider promoting an educational idea; a political idea; successes of your students, schools, members; etc. Some performances involve signs, costumes, etc. to help get the point across. Of course, the music choice should match the idea that you are promoting. It's always a good idea to run the issues that will be highlighted through your performance to your NJEA UniServ field representative.

Here are some NJ teacher and ESP flash mobs found on YouTube:

Westwood Jr. / Sr. High School Teachers' Gangnam Style Flash Mob: http://www.youtube.com/watch?v=csGZL1uFHm4

Clarendon School, NJ I've had the time of my life FLASH MOB: http://www.youtube.com/watch?v=bSlbe_9Rqtk

Portsmouth Middle School Teacher Flash Mob: http://www.youtube.com/watch?v=vEEoxRdWeus

Have fun with your performance. :mrgreen:
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 10:43 am

103. Create a list of FAQs (and answers) for your members!

At an upcoming exec board meeting, try brainstorming with your leaders a list of questions that they commonly receive from members. Organize the questions (maybe no more than 12) into categories and prepare responses. Present it to your members in the form of a FAQ sheet. It is important to keep your responses as succinct as possible. Your members will appreciate this proactive approach to providing information to your local.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 10:52 am

104. Make sure your members know how their dues dollars are spent.

njea.org offers a detailed explanation and graph of how members' NJEA dues dollars are allocated. It can be found here; scroll to the bottom of the page: http://www.njea.org/members/about-membership/dues%20dollars

Your UniServ office can get you copies of the chart placed on a recently designed pamphlet that presents the information to members. Call your UniServ office to order a set. It would be most effective to present the pamphlet to members at a meeting so that a full description can be offered.

Contact your NJEA UniServ field representative for more strategies and ideas on explaining the value of dues to members.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 11:11 am

105. Does your local create a yearly calendar of events for your members?

It is important to keep members' informed of association business--especially when meetings, workshops, and events are held. Consider informing members when these events are held as well as others:

-- Workshops on the county and local level
-- Exec board meetings
-- Rep council meetings (local and county)
-- Association committee meetings
-- Monthly meetings with the superintendent
-- Board of education meetings (it may be prudent to list the names of members covering the meetings on the calendar)
-- PTO meetings
-- PRIDE events (including events held by charities and organizations in the community)
-- Member benefits events (fairs, Optical Academy events, etc.)
-- Due dates (association newsletter, agenda items, tuition reimbursement, etc.)
-- Inservice trainings
-- Large scale events like the NJEA Convention and NJEA Conferences, Grade-Ins, etc.
-- Register to vote and vote by mail deadlines
-- Events held by NJEA endorsed candidates
-- NJEA PD opportunities and EdCamp events
-- Student performances and shows (school plays, concerts, art shows, etc.)
-- Important school sporting events (homecoming game, faculty-student games, etc.)
-- Large scale student events (freshman BBQ, project graduation, scholarship dinner, etc.)
-- Retirees meetings
-- Social events for members (retiree dinner, get togethers, etc.)
-- Teacher appreciation weeks, secretaries day
-- School holidays
-- Theme weeks (No Name Calling Week, etc.)

It is common for local associations to print this on the rep council meeting agendas.

Creating a calendar helps ensure that locals will attend your events. Members like "save the date" announcements in a timely fashion. Making members aware of when your exec board, superintendent meetings, etc. are helps members to know how hard your leadership is working for them.

Many local associations have begun using a Google Calendar to electronically organize and send this information to members. Learn more about a Google calendar here: https://accounts.google.com/ServiceLogin?service=cl&passive=1209600&continue=https://www.google.com/calendar/render&followup=https://www.google.com/calendar/render&scc=1
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 11:58 am

106. Association activity: host a meal for your members during the time in-between school and parent conferences/back to school night!

How about hosting a special dinner during this time to thank your members for all you do! You could even offer a baby-sitting service to members at your venue (consider asking high-school students to watch the kids with one of your members on-duty and offer a craft or activity to the children).

Have fun! :mrgreen:
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 1:29 pm

107. Reward your members who participate in job actions by offering competitions.

Many local associations conduct job-actions during negotiations as members work without a contract. These job actions show unity among the members and help to maintain morale. For example, many local associations ask their members to wear black on designated days. We've recently met leaders from a local who keep track of members' participation in actions such as these and break their members up into teams based on their department or location in the building. The department or wing with the highest percentage of members participating in a job action accumulate points in the running to win a special prize. The local refers to these points as "house points" and says that it helps encourage members to show their spirit for the local association.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 1:50 pm

108. Many locals use email to communicate with members. It should be noted that district owned email systems are just that -- district-owned -- meaning that employees have no right to privacy. Therefore, it is important that local association leaders use home email and write to members' home email addresses when communicating with them.

The Bridgeton EA recently informed members of this with an article on its website. You can read the article here: http://bridgetonea.org/2013/02/22/district-emailfacebooktwitter-use/

One local recently reported to us that it is having success using a free service called Mail Chimp. Learn more about Mail Chimp here: http://mailchimp.com/

For advice on contacting your members and keeping them informed, reach out to your NJEA UniServ field rep.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » August 7th, 2013, 4:27 pm

109. Ask them.

If your members are not coming to association events and activities, ask them why. You may be surprised by the answers you receive, but don’t become upset. Use their answers to change.

For suggestions on surveying your members, see #51. Don’t forget to reach out to your NJEA UniServ field representative for advice and suggestions on surveying your members.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 655
Joined: November 20th, 2012, 11:27 am

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