Ideas to reach ALL members!

Moderators: JimBoice, MaryF., dianeb, Jennifer M.

Re: Ideas to reach ALL members!

Postby JimBoice » April 24th, 2013, 1:20 pm

41. Who's got the rubber ducky?

The president of a teacher's union in Vancouver, Canada, explains that when he worked in the construction industry, what started as a joke became a coveted honor each workday. One morning, a foreman placed a yellow rubber ducky on the desk of the person who had done a great job the previous day. The tradition continued and soon everyone looked forward to seeing who would receive the day's honor.

In a school setting, a group of members could select who would receive the rubber ducky for the day or week. The ducky could be placed in the member's mailbox, on his or her desk, or on the counter of the main office with a cardboard sign indicating who had received it for that day or week (the sign could also briefly explain why).
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 24th, 2013, 1:51 pm

42. Shine a light!

At Sea World in San Diego, team leaders are given "spotlight cards" to hand to employees they catch in the act of doing something well. The team leaders write down what they saw and what they appreciated about it, and then have at least two other team leaders or supervisors sign each card before it is presented to the employee. A copy is also posted on the employee bulletin board.

Local leaders can make this work in their schools by distributing spotlight cards to each member. When a member sees another doing something great, he or she can document it on a spotlight card and ask the local association president to sign it. Then the card can be presented to the deserving member. The deserving member can hang the card in his or her classroom (maybe on the brag board -- see # 38 above). A copy of the card can also be placed in the association recognition center (see # 29 above).
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 24th, 2013, 1:56 pm

43. Put it in print!

In your association newsletter, ask members to write a short statement about laudable efforts and achievements they witness from fellow members. Each month, a few of these stories can be shared. Then, at the end of the school year, all of them can be combined for a special edition of the newsletter. Watch as your members turn to this section first!
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 24th, 2013, 2:24 pm

44. Welcome cards!

Remember #39 -- handwritten thank you cards go a looonnnggg waaayyy? Well, take the time to give a welcome card to each new member. It could say something to the effect of, "At the end of some days you'll feel elated, after some you'll feel completely drained, but may you always leave our school knowing that you made a difference." You'll be surprised at how many members will keep the cards on their desks for the entire year and hold on to them always.

Inside the welcome card, you could place a wallet-sized card that offers members information on who to call and the #, including association leaders, the principal, the sick line, the running late line, etc.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 24th, 2013, 2:29 pm

45. Survey your members!

Create an interest survey for your members. For example, ask members what they can offer others and what they would like help in. In this way, you can build a network of members and connect them based on their commonalities. For example, a member who needs help with classroom management would be paired up with an expert. You could use this to build workshops that members want to attend and find members who would be interested (and good at) making presentations at the workshops.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 27th, 2013, 8:23 pm

46. Consider sending text messages to your members to keep them informed. Encourage your members to opt-in to your service.

Here is an article from njea.org on the subject:

http://www.njea.org/resources/social-media/local-associations-increasingly-turn-to-text-messaging

Here is a collection of Mashable articles on text messaging apps:

TextMarks: http://mashable.com/2010/03/05/textmarks/
MessageMe: http://mashable.com/2013/03/07/messageme/
SendHub: http://mashable.com/2012/03/21/sendhub/
10 services to send text messages from the web: http://mashable.com/2008/04/19/send-text-messages/
All Mashable articles on text messaging: http://mashable.com/category/texting/

Remind101 may also work for you: https://www.remind101.com/. Several local associations are now using Remind101. It's free and was created as a "safe" way for teachers to text their students. However, many savvy local leaders are now using it to keep their members informed of emerging issues.

Remind101 is also available in the App Store / Android Market.

Locals are also reporting success using the service provided by Celly, which is free. Learn more about Celly here: http://cel.ly/

Some locals report that they assign each of their building reps with ten members to text when the need arises. The local president sets the text in motion by texting the building reps, and they forward the message.

Added on 8.12: locals have expressed concern in overwhelming their members with two much information. This is a legitimate concern. One local leader specifically mentioned the fact that her local has to "double up" with members by sending mass texts as well as text messages because not all members have subscribed to the texts. A field rep provided her with this advice: "give your members updates, such as '70% of our members have opted-in to the texting.' Then, tell your members that the local will 'double up' until 90% or so have opted in to the text messaging. Also, use your text messaging in conjunction with your email alerts by texting something to the effect of, 'check your email for an important message from the local association president.'"

Also, don't forget to list your members' email addresses under BCC to protect their privacy.

Also added on 8.12: we met a member recently who survey his members and asked each how they would like to receive information (email, flier, text message, etc.). The president organized the list and now offers each members information through the method that they prefer. Members appreciate his efforts!
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 27th, 2013, 8:26 pm

47: Hang a local association bulletin board in your schools’ faculty lounges!

Consider creating this resource for your members in their schools. Post announcements of upcoming association events (social gatherings, workshops, etc.) and important information. Hang a list of building reps and officers’ contact information. Post NJEA fliers and handouts so that members stay informed on the issues. Make sure to update your bulletin board regularly so that it doesn’t become stale.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 27th, 2013, 8:29 pm

48. Use social media to connect with your members. Check out these articles and resources:

From njea.org -- "County associations use social media to connect with members, share good news": http://www.njea.org/resources/social-media/county-associations-use-social-media

NJEA’s social media resources: http://www.njea.org/resources/social-media

NJEA Reporter article -- "Locals use social media for public support" (March 2012, page 8): http://viewer.zmags.com/publication/9cb7ce6a#/9cb7ce6a/8

NJEA Reporter article -- "Wall Township EA connects on Facebook" (October 2011, page 6): http://viewer.zmags.com/publication/251231a7#/251231a7/6
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 27th, 2013, 8:39 pm

49. Donate your extra teaching materials and supplies to help support first-year, brand new teachers.

Have your veteran members accumulated an abundance of teaching materials, supplies, and other classroom clutter that would be appreciated by new teachers preparing their first classroom? Spring clean and pay it forward to support first year teachers. Consider holding a collection drive and an "Educators' Bazaar" to make the donated supplies available.

This idea was created by the Arizona Education Association:

http://www.arizonaea.org/assets/document/AZ/eSWAG_Donations.pdf
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach ALL members!

Postby JimBoice » April 30th, 2013, 2:41 pm

50. Create a Junior Rep program!

Consider offering a junior rep program to your members to encourage their involvement in association activities. Newer members could shadow experienced reps and perform duties on a co-basis.

This would give members insight into the work of the association. Newer members would have the opportunity to have input while, at the same time, learning the why and how of association activities. Association reps would have an opportunity to hear newer members’ views on the issues.

After junior reps have acquired some experience in shadowing and training (training could consist of, for example, conversations on how to disseminate information, etc.), they could be offered duties to perform, such as verifying salaries (done before bargaining), presenting a portion of a ten-minute meeting, etc.

This may lead to junior reps becoming involved in county and statewide events, such as workshops and trainings.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 743
Joined: November 20th, 2012, 11:27 am

PreviousNext

Return to Membership Involvement

Who is online

Users browsing this forum: No registered users and 1 guest

cron