3. Growing your local association with more involved members 2.0
In this two hour workshop, network and share with others to learn together. What gets members involved? Find strengths you never knew your local association had, and learn how to more clearly see the local association that you want your members to be a part of.
· Bulls eye handouts.
· Join Our Network palm cards.
· Podcast show palm cards.
· Understanding your local association.
· Hosting a new member orientation event.
· 200 plus ways to engage members (postcard).
1. Begin in circle:
· Background on circle.
· Principles and practices.
· Check in: what brought you here today?
· Open question in circle: How many of you consider yourselves organizers, and in what ways are you organizers?
· Teach on World Café.
2. World Café question 1: Where would you like to be in your organizing?
· Distribute the blank bulls eye handout and offer a teach. Give the informational bulls eye handout afterwards.
· Members work on the bulls eye handouts at their tables.
3. Question 1 (use initials, not names): In the center is your core group: the people (maybe you?) who are always thinking about organizing and how to get others involved, even on their time off. They might be elected leaders or shop stewards, or not.
4. Question 2: In the first ring are the activists who can be counted on to help when an issue heats up. They will take responsibility to get the word out and will ask other people to take action, too.
5. Question 3: In the second ring are supporters: people who will wear a button or sign a petition, but don’t take responsibility for getting anyone else involved.
6. Question 4: In the third ring are the people who appear most disengaged. They don’t see the union as a factor in their lives, so they don’t participate.
· There are also people outside the circle who aren’t just uninvolved—they’re hostile to the union. Don’t waste your time arguing with the haters. Maybe one day something will open their eyes, but it’ll probably be an experience, not a debate, that does it.
· Activity share out: who are the people in your bulls eye? Any surprises?
7. World Café question 2: now that you have identified these people, start in the center and branch out. How far are you willing to go to reach them and organize with them? And how can you reach them?
· Teach: “Mobilizing” vs. “organizing.” (“Organizing” is becoming an overused word.)
8. World Café Question 3: Is anyone here from your local? Sit with them, or find someone from a local like yours or near yours? What would your next steps look like – steps that you can beginning tomorrow? What’s the goal and work backwards from a tentative date. Goal. Purpose or intentions. Move backwards. Draw it.
9. Come back to circle and check out.
· How do you feel about what you are walking away with? Be honest? Are you uncomfortable?
· Teach on The Groan Zone if applicable and time permitting.
Field Representative ~ Membership & Organizational Development
New Jersey Education Association