Ideas to reach ALL members!

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Ideas to reach ALL members!

Postby JimBoice » February 1st, 2013, 7:27 pm

While you are anxious to recruit volunteers, especially new members in your association, you must first be sure you have ways to reach the newer member.

In addition to the other ideas offered in this forum, here are some strategies to consider when revising your association’s membership plan to meet the needs of newer and younger members.

1. With the traditional welcome letter, send new members a thank-you note. Many associations send new members a packet of information. Sending an additional personal thank-you letter from the local leader gives you another chance to reiterate what a good investment new members have made by joining. If available, this communication could even be an email message.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:28 pm

2. Use “jeopardy marketing” to remind members of benefits. The term “jeopardy marketing” refers to the television quiz show “Jeopardy.” Associations can borrow the show’s format when explaining the value of membership. Here are a few samples of how to reword benefit statements using the technique of jeopardy marketing.

Instead of saying, “Our association offers lobbying and advocacy services,” rephrase the statement as a question: “Wouldn’t it be great if someone were working every day to tell the public about the contributions public education makes and to stand up for the rights of school employees?”

Instead of saying, “NJEA offers professional journals and other publications,” ask “Wouldn’t it be nice if every month someone brought to your door another form of continuing education and information about professional development conferences?”

Using questions instead of answers allows readers to scan the materials quickly. More important, this technique gets the member to mentally agree with the statements and it creates the impression that the association must have some empathy for the people reading the material.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:29 pm

3. Communicate successes to members regularly. Remember, the membership experience is ongoing – don’t wait until the end of the year to summarize the association’s work. Communicate with members whenever you have a story to tell, either in a newsletter, flier, email, or website.

When distributing your newsletter, don’t forget to hang copies on the back of all the stall doors in the faculty restrooms.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:30 pm

4. Generate segmented and targeted fliers. Tell each member category how the association benefited him/her this year, preferably through a customized letter or end-of-year report. This doesn’t mean leaving out some of your association’s accomplishments, but rather showcasing them from the target group’s perspective. It emphasizes that members are individuals.

For instance, the report might be the same for all members with the exception of one paragraph highlighting accomplishments that affected specific membership categories.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:30 pm

5. Send a special year-end certificate of thanks to first-year members. During the first year of membership, members form their initial judgments about the value of membership based in large part upon the experience created by the association.

This attention to first-time members establishes a pattern of member service. Saying thank you gets that member’s second year off to a good start.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:31 pm

6. Identify and recognize long-time members. By recognizing members with the longest tenure, your association sends a clear message to new members. Your association values all members. Recognition for long-time members need not be expensive or elaborate. The manner of recognition offered is of secondary importance. The fact that recognition is given is what matters.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:31 pm

7. Make additional contacts with first-year members that are above and beyond the norm. These additional contacts may take the form of phone calls, emails, special newsletters, and so on. Also make sure your leaders seek out new members. During functions, suggest that officers and executive committee members look for new members and spend time with them.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:33 pm

8. Establish an Involvement Committee. This is another way to keep members involved in the membership process. The purpose of this volunteer committee is to get members to participate in some way in the association. The committee could develop a tracking system to pinpoint which members participate and which ones don’t. Those in the latter category become the first ones contacted by the committee. The tracking system also serves as a way of measuring the effectiveness of the involvement committee.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:34 pm

9. Establish a member “buddy” system. As new members join, assign them to current members who will be their buddies during the first year of membership. Such a system ensures new members receive extra first-year contacts through a specific person, ensures the new member will have someone to contact about the association and its benefits, and deepens the buddy’s feeling of involvement with the association.

To accomplish this, veteran members could be "buddied up" with newer members. To the newer members, the buddy is someone who they can call whenever they have a question or need some assistance. The newer member could help the veteran member with new technology or instructional techniques. :mrgreen:
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

Re: Ideas to reach members!

Postby JimBoice » February 1st, 2013, 7:34 pm

10. Color code correspondence for quick identification. With various forms of information overwhelming the daily lives of members, associations need their information to stand out in some way. Something as simple as color coding correspondence (one color for bargaining news, one for professional development, one for meeting announcements and so forth) enables members to look through the material quickly, prioritize the information, and determine what information they want to handle first.
Jim Boice
UniServ Field Representative ~ Membership & Organizational Development
New Jersey Education Association
180 West State Street
Post Office Box 1211
Trenton, NJ 08607-1211
609-599-4561 ext. 2236

http://www.facebook.com/NJEAPRIDE
JimBoice
 
Posts: 704
Joined: November 20th, 2012, 11:27 am

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